About Us


Nudie Bumm is a Kids Swimwear label offering your little folk; quality swimwear to keep their little tushes comfy and looking cool all Summer long.  

Nudie Bumm was founded by Mother Elle Ruh-Millward  in a bustling beachside  town on the Central Coast of NSW Australia in 2020

We design for our children of the sun, taking inspiration from coastlines around our sunburnt country of Australia. 

We rise early to feel the stillness around us, to watch the soft pastel hues of the skys rise above us, to hear the lapping of the waves, to smell the ocean breeze that swells around us, the warmth of the sun, touch our skin. As the sun rises we learn of a new day upon us, where anything is possible.

Nudie Bumm Swimwear celebrates the joy of childhood, sun drenched days, endless play and coastline exploration, Our Nudie Bumm family are lovers of the ocean, chasers of the sun, we travel, we wander, dream big and live for adventures of connection, meaning and understanding.

Our swimwear is built to last, made from quality Italian fabric and best of all we are passionate about our environment and the future our little nudies have, that is why all our fabrics are made from ECONYL® regenerated nylon. A recycled nylon sourced from discarded fishing nets and ocean plastics.